What is Google Keyword Planner? Is Keyword Planner Free?
Are you looking for ways to improve your website’s SEO ranking on Google? One way to do this is by identifying and utilizing relevant keywords in your content. However, identifying the right keywords can be a challenge. This is where Google Keyword Planner comes in. In this article, we will explore what Google Keyword Planner is and whether it is free.
![]() |
Google Keyword Planner |
Table of Contents
- Introduction
- What is Google Keyword Planner?
- How Does Google Keyword Planner Work?
- Benefits of Using Google Keyword Planner
- How to Use Google Keyword Planner
- Is Google Keyword Planner Free?
- Alternatives to Google Keyword Planner,
- Google Keyword Planner Best Practices,
- Google Keyword Planner FAQ,
- Conclusion,
- FAQs,
Introduction
When it comes to SEO, one of the most important factors is the use of relevant keywords. Keywords are the phrases or words that people use when searching for information on the internet. Identifying and using the right keywords in your content can significantly improve your website’s ranking on search engines like Google. But how do you find the right keywords? This is where Google Keyword Planner comes in.
What is Google Keyword Planner?
Google Keyword Planner is a tool that helps you identify the most relevant keywords to use in your content. It is a part of the Google Ads platform and is designed for advertisers who want to run ads on Google. However, it is also a valuable tool for website owners who want to improve their website’s SEO ranking.
How Does Google Keyword Planner Work?
Google Keyword Planner works by providing data on the search volume and competition of different keywords. You can enter a keyword or a phrase related to your content, and Google Keyword Planner will suggest related keywords that you can use. It will also provide data on the average monthly searches, competition level, and suggested bid for each keyword.
Benefits of Using Google Keyword Planner
Using Google Keyword Planner can bring many benefits to your website. Here are some of the benefits:
- Identifying the most relevant keywords to use in your content
- Finding new keyword ideas
- Understanding the search volume and competition for each keyword
- Improving your website’s SEO ranking
- Increasing the visibility of your website on search engines
- Improving the effectiveness of your Google Ads campaigns
How to Use Google Keyword Planner
Using Google Keyword Planner is easy. Here are the steps to follow:
- Sign in to your Google Ads account or create a new one if you don’t have one.
- Go to the Tools & Settings menu and select Keyword Planner.
- Enter a keyword or a phrase related to your content in the “Discover new keywords” section.
- Review the keyword suggestions and select the most relevant ones.
- Check the search volume and competition level for each keyword.
- Use the selected keywords in your content.
Is Google Keyword Planner Free?
The good news is that Google Keyword Planner is free to use. However, you need to create a Google Ads account to access it. You don’t need to run Google Ads campaigns to use Google Keyword Planner.
Alternatives to Google Keyword Planner
While Google Keyword Planner is a powerful tool, there are other alternatives that you can use. Some of the popular alternatives include:
- SEMrush
- Ahrefs
- Moz Keyword Explorer
- Ubersuggest
Google Keyword Planner Best Practices
To get the most out of Google Keyword Planner, here are some best practices to follow:
- Focus on relevant keywords that are specific to your content.
- Use long-tail keywords that are less competitive.
- Aim for keywords with a high search volume and low competition level.
- Avoid keyword stuffing by using keywords naturally in your content.
- Regularly update your keywords based on the latest trends and search volume,
Google Keyword Planner FAQ
- Do I need to have a Google Ads account to use Google Keyword Planner?
Yes, you need to have a Google Ads account to use Google Keyword Planner. However, you don’t need to run Google Ads campaigns to use the tool.
- Is Google Keyword Planner only for advertisers?
While Google Keyword Planner is designed for advertisers, it can also be a valuable tool for website owners who want to improve their website’s SEO ranking.
- Can I use Google Keyword Planner for free?
Yes, Google Keyword Planner is free to use. However, you need to have a Google Ads account to access the tool.
- How can I make the most out of Google Keyword Planner?
To make the most out of Google Keyword Planner, focus on relevant keywords that are specific to your content, use long-tail keywords that are less competitive, aim for keywords with a high search volume and low competition level, avoid keyword stuffing, and regularly update your keywords based on the latest trends and search volume.
- Are there any alternatives to Google Keyword Planner?
Yes, there are other alternatives to Google Keyword Planner, such as SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest.
Conclusion
Google Keyword Planner is a powerful tool that can help you identify the most relevant keywords to use in your content. By using this tool, you can improve your website’s SEO ranking, increase the visibility of your website on search engines, and improve the effectiveness of your Google Ads campaigns. While there are other alternatives to Google Keyword Planner, it remains one of the most popular and effective tools available for keyword research.
FAQs
Do I need to pay to use Google Keyword Planner? No, Google Keyword Planner is free to use, but you need to have a Google Ads account to access it.
Can Google Keyword Planner help me find long-tail keywords? Yes, Google Keyword Planner can suggest long-tail keywords that are relevant to your content.
How accurate is the data provided by Google Keyword Planner? The data provided by Google Keyword Planner is based on historical search data and can give you a good indication of the search volume and competition level for each keyword. However, the actual search volume and competition may vary.
Can I use Google Keyword Planner to optimize my website for voice search? Yes, you can use Google Keyword Planner to identify relevant keywords for voice search.
How often should I update my keywords? It is recommended to regularly update your keywords based on the latest trends and search volume. This can help you stay relevant and competitive in your industry. thanks.